The Persuaders

The new style of marketing is very advanced to what it used to be, say 15 years ago. Today, instead of being targeted as a whole society, we are being targeted individually. The marketers are now coming up with ways to make us think of products in a different perspective and initially giving us a bigger 'need' and feeling towards the product being sold.
How you might ask? Well French researcher, Clotaire Rapaille, came up with 'codes' to different words. He has proven that each word a marketer uses gives us a sort of feeling. He has helped tons of companies rise to the top by going into focus groups and finding the specific 'code' to the product or service. For example, as Rapaille said in the documentary, the commercial for cheese in America is how the cheese is in a plastic bag, symbolizing a body bag, and how we but the cheese in the fridge, the morgue. This, he said, is not how a product will sell. The Americans demonstrate how their cheese is 'dead'. Nobody wants something dead. Now the French, on the other hand, have commercials for cheese as the cheese being alive and how it is sort of like life. Cherrished, etc. This is the code people care for. So which would you choose? The 'dead' cheese, or the one that is almost worshiped?
This just shows how different, little, changes make a big deal. This also shows how we are being almost sort of brainwashed into buying things and how companies try to dig into our brains to find out how to manipulate us.